Overview

Scannable codes let customers quickly start the registration process using their mobile phones.

Convenient mechanisms for customers to initiate product registration improve registration rates.

Types of Scannable Codes

QR Codes

QR codes are commonplace fixtures on and in product packaging. They embed information, such as a Web URL, into a scannable format supported by most mobile phones. Customers scan a code in order to automatically launch an action, such as opening a browser and navigating to a site.

The codes you generate in QuickReg® can also be incorporated into product tags that you create. QuickReg® supports Web QR Codes and SMS QR Codes.

Web QR Codes

The most common form of the QR code used in QuickReg® is one that links to a webpage, such as your brand's main landing page or a specific product page. While a QR code can embed any text information, QuickReg® supports three formats:

• Home page: take the customer to the main landing page for your brand on QuickReg®.
• Model-specific: take the customer directly to a registration form that already has the model identified.
• Unit-specific: you can create QR codes that embed the model and the serial number of a specific item.

SMS QR codes

You can create codes to launch an SMS messaging client on a mobile device.

NOTE

You must have the SMS channel enabled and approved to produce these codes.

There are two formats for SMS Codes:

• QuickReg® short code: Launch the user's default messaging app with the QuickReg® short code (784574). Each customer will then need to enter a keyword to proceed with registration.
• QuickReg® short code plus keyword: Launch the default messaging app with the QuickReg® short code and a product keyword.

RFID Codes

RFID tags use a technology called Near-field communication to allow a device, including many mobile phones, to read information embedded in the tag. They are easy to use but less well-known to end customers than QR codes. Support for RFID tags is coming.